As the Industrial Revolution is phased out, the Conscious Revolution is in full swing with the zeitgeist and the human vision at its core.

More and more people are starting to wake up from their hibernation and can better feel themselves, their values and personal boundaries. The pain is therefore great when people sense that their limits have long since been exceeded without their intervention.

Our younger generations, who are entering the job market in the near future, are even more aware. They want to be recruited and produce results based on meaning. Not on external substance, although they are most often misunderstood like that when they are called job jumpers, curling generations, tick tok agents or anything else. 

They all have a voice, they focus on challenging their surroundings, regardless of age difference and difference in job seniority, and this is done through equal dialogues in a job market in which their voices are included. Otherwise, they will uncompromisingly move on to other companies or abroad and good for them.

Prosperity before welfare or welfare before prosperity 

If we are to succeed in creating the wealth necessary to ensure our social well-being, we need to scale more sustainable jobs where human welfare is paramount through conscious leadership. 

The quality of leadership in the Private and Public Sectors respectively is not charity enough to create psychological safety, as many leaders do not have skilled enough leadership to be supported by as a starting point and therefore less profit because they themselves suffer. And we know that there is neuroscience evidence that stress reduces the ability to act empathically. 

This means that many of the people who are supposed to ensure the prosperity of our society lack a daily foundation for maintaining their own long-term sustainability, because both leaders and non-leaders are exhausted and burnt out in different difficulty levels, yet most choose to continue. 

One common mind in the workplace for enhanced welfare

At the height of Corona, the concept of ‘civic spirit’ became not just a concept, it became a mind, a behavior that we practiced to take responsibility for a society in which we can be safe together. 

Community spirit or belongingness is also a behaviour we co-create in the workplace. It develops the community that allows us to increase prosperity through high well-being, have brains that provide space for empathy, release joy and, not least, innovation, which in turn makes us less consumers of the welfare that provides us with symptom-dampening chemistry and pay during sick leave. 

With conscious, charity leadership, we can limit our inroads into the welfare fund and spend the funds here on other things, if we take a more realistic approach to where we need to take action and how, so that people in everyday life have a more secure environment to operate under. 

Before this is prioritised and taken seriously, prosperity before welfare, or vice versa, becomes just socio-economic and blue-versus-red bloc political disagreements about the correct order in running a growing society, because the disagreements run far too high to be able to embrace the real reality of the general Danes.

The unconscious investors

We need to conjure up a charity view of humanity at all levels. Therefore, a much more bottom-up based approach is needed to develop realistic action plans based on facts from everyday life on the front lines. The everyday life that most of us practitioners try to create results in.

For prosperity does not breed welfare if what is to breed prosperity doesn´t thrive!

One of several areas that could make a significant difference in both the short, medium and long term could be if investors become more aware when investing. 

The conscious investor of the future

In concrete terms, this means that future investors ensure full insight in advance into what working environment they are about to invest in and whether it is humanly sustainable. 

Because if Denmark is to be able to breed more large companies in the future, start-ups that scale out and attract and retain top talent, our currently unconscious investors have a huge share in the fact that human welfare is present internally in the companies they invest in, so that healthy cultures, where people are thriving, are allowed to grow rather than cultures where they are mistreated.

So dear investor of the future! 

Require even more insight into the Excel sheets you’re seduced into investing in. 

Do your due diligence thoroughly and have your integrity first.

The tools that can support you do exist, and they are more in-depth than the usual employee data, which is represented via reactive KPIs in the form of employee satisfaction measurements, employee departure and sick leave analytics.

You need to make sure that you have complete insight into how people thrive in the companies you add your brand and capital to as their investor. Be aware of your human responsibility. 

Because you can no longer explain yourself out of not being aware. For people continue to suffer behind the credit card in your wallet, if you downgrade the necessity of only letting companies grow, in which the employees who work for your success are doing well.